We are part of an amazing new initiative between apprentice winner Tom Pellereau and JoJo Maman Bebe to support new inventors. We have been selected with a group of other innovative products as inspiration for mums and dads with their own great ideas. People can vote for their favourite here (a vote for us would be wonderful!) and then put forward their own ideas. So have a think while you browse - what products do you wish were around for your kids - maybe now is the time to see if you can get it made!
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Litecup Active – the first spill-proof 600ml sports bottle that lights up in the dark, has launched on crowd funding site Kickstarter.
Visit the Kickstarter campaign: http://bit.ly/litecupactive
Little Litecup - the non-spill cup that lights up, continues its winning streak winning the Made For Mums Special Award for Innovation of the Year Bronze.
This is the inaugural year for the Made for Mums Awards, having taken on the mantel from the prestigious Prima Baby Awards. The awards attracted an impressive 120,000 votes.